Related Books
Language: en
Pages: 401
Pages: 401
Type: BOOK - Published: 2016-08-22 - Publisher: Guilford Publications
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective
Language: en
Pages: 296
Pages: 296
Type: BOOK - Published: 1980 - Publisher:
This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social science
Language: en
Pages: 372
Pages: 372
Type: BOOK - Published: 2002-10-18 - Publisher: Guilford Press
This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and socia
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 1997 - Publisher: Gower Publishing, Ltd.
Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks
Language: en
Pages: 4
Pages: 4
Type: BOOK - Published: 1990 - Publisher: