While working for several years in a comic book store, MRTIM started drawing the more memorable customers and the things that they said. Based on the blog of th

While working for several years in a comic book store, MRTIM started drawing the more memorable customers and the things that they said. Based on the blog of th

Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why

Introducing “return on relationship” with your most valued customers The traditional model of growing your business—by relying on employees in sales, mark

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b