Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers li

Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization sh

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal val

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicat