This is an excellent and useful introduction to basic semiotic ideas and analytical techniques. It shows how semiotics increases the ability to know oneself.

This book deals with one the most interesting aspects of human life—the search for meaning. It discusses how the science of semiotics is equipped to provide i

Based on the premise that deconstruction and demystification are a necessary counterforce to 'shared myths', Tochon offers a provocative assessment of mass educ

Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history

A truthful and learned treasury of musings on the miracle drug.Beryl...