Going Negative
Download or Read eBook Going Negative PDF written by Shanto Iyengar and published by Simon and Schuster. This book was released on 2010-05-11 with total page 237 pages. Available in PDF, EPUB and Kindle.
| Author | : Shanto Iyengar |
| Publisher | : Simon and Schuster |
| Total Pages | : 237 |
| Release | : 2010-05-11 |
| ISBN-10 | : 9781439118757 |
| ISBN-13 | : 1439118752 |
| Rating | : 4/5 (57 Downloads) |
Book Synopsis Going Negative by : Shanto Iyengar
Book excerpt: Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
