Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation

Book excerpt: Brave Together is a powerful book that can transform the lives of leaders, creators, or anyone looking to shape the future. It comes from the thought leaders who helped Apple shift the culture from “thinking different” to “working different together.” “Groundbreaking. Get ready to be inspired and join the co-creation movement.”—Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life “Brave Together is an exhilarating exploration of genuine collaboration, where every voice matters and every idea is a potential catalyst for transformation.”—Daniel H. Pink, #1 New York Times bestselling author of Drive, To Sell is Human, and The Power of Regret How did Apple overcome a culture of secrecy? How did Pixar out-innovate Disney? Why do companies kill creativity? Does Shark Tank teach us something about the way we pursue success that isn’t true? We’ve been told that working harder and smarter is the only way to succeed in business and life. But it’s not true. Hustle culture is causing burnout and pain in our lives, making us feel divided. What if instead we focused on working creatively with others? And asked How can we shape cultures people love? There is hope in co-creation. Brave Together is a deep exploration into how we can live and lead as co-creators, filled with unexpected stories, powerful principles, and a future-oriented framework. The authors have pressure-tested this work with startups and Fortune 500s—including Apple. Coaching leaders how to reimagine their approach to culture, converting creative ideas into billion-dollar solutions with the help of these patterns: The Mirror Test: Take ownership of your reality and your creative identity. The Hero’s Sacrifice: Break free of ego to connect with others in inspiring ways. Become the Future: Create a synthesis, manifesting the best in mind, heart, and spirit. Chris Deaver and Ian Clawson have written a handbook that challenges the status quo approach to leadership, work, and culture. It offers the path to a bright future that isn’t self-made but shared.