Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers
Download or Read eBook Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers PDF written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page 6 pages. Available in PDF, EPUB and Kindle.
| Author | : Forte Consultancy Group |
| Publisher | : Forte Consultancy |
| Total Pages | : 6 |
| Release | : |
| ISBN-10 | : |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Moving Beyond One-to-One Marketing - Getting Personal with Enterprise Customers by : Forte Consultancy Group
Book excerpt: For years, telecom operators have been adapting the “one-to-one” customer treatment concept and applying it to their enterprise customers, essentially seeking to treat each enterprise client differently. Though this treatment method is effective with consumers, it’s not the right way to manage an enterprise client – it’s time for operators to treat the same customer differently!
