Mommy, where Do Customers Come From?

Book excerpt: Today’s connected customers now more than ever are hyper aware of the many choices they have; customers today are more demanding and less loyal than times in the past. This presents a special challenge to businesses, to marketers trying to keep up with changes in customer behavior, technology and trends. Based on Larry Bailin’s popular seminar of the same title, Mommy, Where Do Customers Come From? details the changes in approach necessary to successfully market and sell products and services to your connected customers. Bailin first profiles the new customers, explaining what they want, how they differ from consumers of the past, and how to communicate presence and value to them. Written in a witty, shoot-from-the-hip style, and featuring chapters like "Mommy, Someone’s at the Door” and "Mommy, I Think They’re Talking About Me,” the book describes how to best utilize today’s marketing vehicles from email and websites to more current tools such as blogs and Podcasts.