Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.

This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to

Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains every

"The end objective of buying and merchandising is to achieve sales and gross margin objectives through effective merchandise management of a department or group