Illuminates how content creators can systematically provide engaging journalism for today's empowered audiences. Contributors analyse a lexicon of how people de

Written with media students in mind, this accessible book provides both students and researchers with a new perspective on how to research engagement, not as a

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits an

Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy,

This book examines the media's role in shaping civic engagement and enhancing political engagement.