Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects includi

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi

"Measurement Error and Research Design is an ideal text for research methods courses across the social sciences, especially those in which a primer on measureme

Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research back