Joseph Sugarman had a major impact on direct marketing & received the highest honors in this field. Having created many businesses in his successful 25-year car

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journ

Joseph Sugarman, recognized as one of the nation's top copywriters, marketers & catalog pioneers, has sold millions of dollars of products through the power of

Why work for someone else when you can call your own shots, pursue your dreams, and find success on your terms by starting your own business? So many people end