Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variou

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the dis

What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provide

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have