Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Courseboo

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, rev

This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing act