Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't wha

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demys

The breakthrough marketing strategy today’s leading companies are using to change consumer behavior and drive revenue to the bottom line One-to-one marketing

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Return on Marketing Investment provides marketing and business people a methodology and language to connect marketing investments to sales revenues. Whether you