Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, inclu

The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and incr

Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There's a

Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple.

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri