Marketing for the Voluntary Sector
Download or Read eBook Marketing for the Voluntary Sector PDF written by Paula Keaveney and published by Kogan Page Publishers. This book was released on 2001 with total page 198 pages. Available in PDF, EPUB and Kindle.
| Author | : Paula Keaveney |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 198 |
| Release | : 2001 |
| ISBN-10 | : 0749432500 |
| ISBN-13 | : 9780749432508 |
| Rating | : 4/5 (00 Downloads) |
Book Synopsis Marketing for the Voluntary Sector by : Paula Keaveney
Book excerpt: Using extensive case studies, the authors of Marketing for the Voluntarty Sector address all the essential elements involved in marketing a voluntary organization to its customers and how this differs from commercial and business organizations and their methods.
