This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product plan

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product plan

The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state en