Marketing Countries, Places, and Place-associated Brands
Download or Read eBook Marketing Countries, Places, and Place-associated Brands PDF written by Papadopoulos, Nicolas and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 392 pages. Available in PDF, EPUB and Kindle.
| Author | : Papadopoulos, Nicolas |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 392 |
| Release | : 2021-09-14 |
| ISBN-10 | : 9781839107375 |
| ISBN-13 | : 1839107375 |
| Rating | : 4/5 (75 Downloads) |
Book Synopsis Marketing Countries, Places, and Place-associated Brands by : Papadopoulos, Nicolas
Book excerpt: This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
