Marketing Concepts for Libraries and Information Services
Download or Read eBook Marketing Concepts for Libraries and Information Services PDF written by Eileen Elliott De Sáez and published by . This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle.
Author | : Eileen Elliott De Sáez |
Publisher | : |
Total Pages | : 246 |
Release | : 2002 |
ISBN-10 | : UOM:39015055203262 |
ISBN-13 | : |
Rating | : 4/5 (62 Downloads) |
Book Synopsis Marketing Concepts for Libraries and Information Services by : Eileen Elliott De Sáez
Book excerpt: The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.