Creative ideas fuel corporate grow. But what we really know about creativity? Which are the drivers? What are the boundaries of creative processes? How to evalu

This book discusses a six-step transformation cycle in which the tasks of innovation management – ranked according to their relevance for companies – are pl

Managing Creativity in Organizations addresses the notion of organizational creativity and innovation in general, and explores in some detail how it is achieved

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev