Luxury Strategy in Action
Download or Read eBook Luxury Strategy in Action PDF written by J. Hoffmann and published by Springer. This book was released on 2016-01-05 with total page 220 pages. Available in PDF, EPUB and Kindle.
| Author | : J. Hoffmann |
| Publisher | : Springer |
| Total Pages | : 220 |
| Release | : 2016-01-05 |
| ISBN-10 | : 9780230361546 |
| ISBN-13 | : 0230361544 |
| Rating | : 4/5 (46 Downloads) |
Book Synopsis Luxury Strategy in Action by : J. Hoffmann
Book excerpt: Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.
