Leaders Build Business

Book excerpt: Are you interested in becoming a great leader? Leadership skills can be a struggle to develop, even if you don’t fully understand the process, this book will help you become more confident in your abilities, build relationships and become passionately committed to your work. Finally, the book contains solid advice that you can believe in. If you are in charge of sales for a company, in any capacity, you need this book. Each of these recommendations is an essential part of building your path to becoming the best leader you could ever be. Develop the skills you need to be successful in any industry. A large variety of topics are covered in this book, ranging from sales management, tips for designing a sales focused organization, technology solutions to boost sales, ways to keep a team happy, methods to reduce turnover, mentoring vs training programs, sales and marketing alignment, how to motivate an unproductive team, and more! What's Inside? --- Why a Sales Team is Important What makes a good sales team How does a sales team work What defines success in sales --- The Sales Team's Structure The 4 Core Sales Roles Organizing a team to quickly scale Creating a sales team development plan Tips for designing a sales focused organization --- How to Support A Sales Team Organizing and standardizing your sales processes Why use a CRM system to manage sales Reasons to adopt technology solutions to boost sales Sales training & kick-off meetings priorities Marketing materials and collaboration tools --- Developing Sales Leaders to Improve Results Performance issues that may arise how to decide on your sales training initiatives Using more experienced sales team members to coach newbies How to reflect on performance Identifying each sales person’s potential Topics that should be discussed in your training program --- Ways to Keep a Sales Team Happy Being fair with lead disbursement and quotas Rewards for good selling behavior Marketing support materials Creating a bonus compensation structure Giving your team a sense of achievement --- How to Reduce Sales Team Turnover How to identify situations where the team finds difficulties Ways to communicate your sales goals How to inspire confidence, energy and enthusiasm Personal encouragement and motivational strategies --- Mentoring vs Coaching vs Training Basic skills and knowledge acquisition process How to improve your team’s competencies and capabilities Setting timelines for training / coaching completion, Building relationships with your sales team Benefits of mentoring and the knowledge transfer process --- Sales and Marketing Alignment Mapping out your customer journey and buyer personas Deciding on what stages of the sales funnel Marketing vs sales teams will play a role The lead generation process from start to finish How marketing can reduce unproductive prospecting Getting everyone on the same page with brand messaging --- Measuring Results & Impact Ways to ask direct and open questions The types of results that should be reviewed with the team Pipeline and sales development --- Getting the Best Outcome How to identify signs of improvement Sales enablement solutions, how progress is measured Methods to generate meaningful conversations