International Marketing

Download or Read eBook International Marketing PDF written by Ghauri and published by McGraw-Hill Higher Education. This book was released on 2014 with total page 682 pages. Available in PDF, EPUB and Kindle.

Author	: Ghauri
Publisher	: McGraw-Hill Higher Education
Total Pages	: 682
Release	: 2014
ISBN-10	: 0077148150
ISBN-13	: 9780077148157
Rating	: 4/5 (50 Downloads)

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Book Synopsis International Marketing by : Ghauri

Book excerpt: The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.

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Language: en
Pages: 682

International Marketing

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Categories: Business & Economics

Type: BOOK - Published: 2014 - Publisher: McGraw-Hill Higher Education

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The fourth edition of 'International Marketing' provides a complete introduction to international marketing in the 21st century.

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This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context.

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Global Marketing

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This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other

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EBOOK: International Marketing, 5e

Authors: Pervez Ghauri

Categories: Business & Economics

Type: BOOK - Published: 2021-08-16 - Publisher: McGraw Hill

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In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going int