Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in

Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level man

In business, success hinges not only on individual performance but on the vitality of the broader ecosystem in which a company operates. However, crafting a thr

A level of decision making is concerned with deciding the organization’s objectives, resources, and policies. A significant problem at this decision-making lev

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the