“There’s probably no better sport than Formula E to present and study the science and practice of innovation within (motor)sport, and this book is a must re

This book provides fresh insights on how social innovations are utilized as strategies to make sport more accessible and inclusive. It does so by bringing toget

A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with

Studies the case of Formula 1® to show how businesses can achieve optimal performance in competitive and dynamic environments.

This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula rac