Increasing Management Relevance and Competitiveness contains the papers presented at the Global Conference on Business, Management and Entrepreneurship (the 2nd

Increasing Management Relevance and Competitiveness contains the papers presented at the Global Conference on Business, Management and Entrepreneurship (the 2nd

The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as

During the last three decades, information and communication technologies have fundamentally changed the way we work, live and communicate. The ubiquity of inte

Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He pres