Imagination Engineering
Author | : Paul Birch |
Publisher | : Financial Times/Prentice Hall |
Total Pages | : 0 |
Release | : 2000 |
ISBN-10 | : 0273649299 |
ISBN-13 | : 9780273649298 |
Rating | : 4/5 (99 Downloads) |
Book excerpt: Develop creativity skills and solve business problems. Creativity isn't simply important; it's essential. Innovation, differentiation and out of the box thinking are the ultimate sources of commercial advantage. And, like every other essential business skill, creativity can be developed. Imagination Engineering offers a proven and highly successful formula for developing business creativity skills. Putting problem solving and idea generating techniques into a convenient and easy to remember framework, this highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.