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Language: en
Pages: 515
Pages: 515
Type: BOOK - Published: 2012-03-05 - Publisher: Laurence King Publishing
This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not onl
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2013 - Publisher:
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and w
Language: en
Pages: 322
Pages: 322
Type: BOOK - Published: 2003-05-06 - Publisher: Simon and Schuster
One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Ex
Language: en
Pages: 613
Pages: 613
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
Language: en
Pages: 698
Pages: 698
Type: BOOK - Published: 1925 - Publisher: