In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine t

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been ful

This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing gl