Related Books
Language: en
Pages: 998
Pages: 998
Type: BOOK - Published: 2019-07-05 - Publisher: IGI Global
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their custo
Language: en
Pages: 1600
Pages: 1600
Type: BOOK - Published: 2018-05-04 - Publisher: IGI Global
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organ
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2018 - Publisher: Information Science Reference
Law and politics -- Marketing, adverstising, and management -- Media literacy and ethics.
Language: en
Pages: 552
Pages: 552
Type: BOOK - Published: 2017-08-11 - Publisher: IGI Global
Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competit
Language: en
Pages: 1214
Pages: 1214
Type: BOOK - Published: 2020-03-06 - Publisher: IGI Global
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve