This book examines the role of social media in shaping candidate images and its impact on voter attitudes and voting intentions in Indonesian elections. The boo

This edited volume is based on a highly original survey carried out between November 2011 and June 2012 among a panel of 6,000 voters. The panel was interviewed

Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961

This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey,

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as we