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Language: en
Pages: 582
Pages: 582
Type: BOOK - Published: 2011-04-13 - Publisher: AMACOM
Comprehensive and applicable to domestic and international franchising initiatives alike, this go-to guide remains the industry standard for insights on expandi
Language: en
Pages: 454
Pages: 454
Type: BOOK - Published: 2004 - Publisher: AMACOM/American Management Association
Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent at
Language: en
Pages: 302
Pages: 302
Type: BOOK - Published: 2013-03-22 - Publisher: NYU Press
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to c
Language: en
Pages: 218
Pages: 218
Type: BOOK - Published: 2015-12-21 - Publisher: Entrepreneur Press
Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising.
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2017-12-15 - Publisher: UNC Press Books
Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administra