Finding Your Sales Bones

Book excerpt: Learn the secrets of growing your company, increasing your sales, marketing effectiveness, and adding to the bottom line without increasing your labor costs. Learn how to recognize the kinds of employee personalities that you can utilize in increasing sales. Learn how to train non sales types in the art of sales. Recognize how a sales person looks and acts? Learn how to spot sales acumen in your organization. Good sales personality traits - what are they? Persistence and paitience are the bywords. The individual roles of marketing and sales. The types of employees that can help you make sales? Training the non sales type to make a sale. Order takers versus selling. Relationship selling. Building a group to aid in sales. The most important factors in selling. Overselling the great deal killer. Reselling your customer.