Establishing a Successful Major Gifts Program
Author | : Rebecca L. Machamer |
Publisher | : |
Total Pages | : 94 |
Release | : 2018 |
ISBN-10 | : OCLC:1051459327 |
ISBN-13 | : |
Rating | : 4/5 (27 Downloads) |
Book excerpt: A high performing individual and major gifts program is critical to the success of every nonprofit. While major gift fundraising has been in practice for many centuries, the academic research around this topic is relatively young. What do the experts and researchers say are the most effective components of major gift fundraising? How is a successful major gifts program established? This paper provides a synopsis and analysis of research and best practices in major gift fundraising and outlines five essential steps to implementing a successful program in a mid-size nonprofit fundraising department.