Introduces he processes of new venture creation and the critical knowledge needed to manage a business once it is formed. This text offers complete coverage and

For courses in small business management, entrepreneurship, new venture creation, and new venture management, this title provides a useful tool for the next gen

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Writ

This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it

Now in its 5th edition this comprehensive, practically focused and highly accessible text explores the contexts, choices and strategies facing the small busines