In the depths of the cosmos there is madness to be found and there are stories to be told... The Elder Gods, Cthulhu, Nyarlethotep, and the like have a taste fo

In the depths of the cosmos there is madness to be found and there are stories to be told... The Elder Gods, Cthulhu, Nyarlethotep, and the like have a taste fo

"Book and man are brilliant, passionate, optimistic and impatient . . . Outstanding." —The Economist The landmark exploration of economic prosperity and how t

Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour