Emotions, Advertising and Consumer Choice
Download or Read eBook Emotions, Advertising and Consumer Choice PDF written by Flemming Hansen and published by Copenhagen Business School Press DK. This book was released on 2007 with total page 474 pages. Available in PDF, EPUB and Kindle.
| Author | : Flemming Hansen |
| Publisher | : Copenhagen Business School Press DK |
| Total Pages | : 474 |
| Release | : 2007 |
| ISBN-10 | : 8763001985 |
| ISBN-13 | : 9788763001984 |
| Rating | : 4/5 (85 Downloads) |
Book Synopsis Emotions, Advertising and Consumer Choice by : Flemming Hansen
Book excerpt: "Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket.
