This book looks back at the starting point of engineering to show the importance of motivation in dealing with the passive-to-active consumer change, and explai

This book demonstrates that emotion is a highly influential component in creating a new society and new engineering, revealing the importance of emotion in vari

This book is focused on the importance of detecting people’s motivation, how they make decisions and the way the actions they take is rapidly increasing with

This book examines how theories of human emotion can be applied to engineering in order to improve product design and value. ‘Emotional Engineering Vol. 3’

This book provides a review of the latest research on emotion in engineering, with a particular focus on design and manufacturing. Topics include experience, ha