Table of Content:- 1. Basics of Marketing 2. An Introduction to Digital Marketing 3. An Introduction to Websites 4. Search Engine Optimisation 5. Google Ads 6.

Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Market

An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace wit

Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a tra