Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and

This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers

"If we don't drop our price, we will lose the deal." That's the desperate cry from salespeople as they try to win deals in competitive marketplaces. While the e

Do you think of your company's talent as an investment to be managed like a portfolio? You should, according to authors Becker, Huselid, and Beatty, if you're i

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to const