Dictionary of Marketing Communications

Download or Read eBook Dictionary of Marketing Communications PDF written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle.
Dictionary of Marketing Communications
Author :
Publisher : SAGE
Total Pages : 260
Release :
ISBN-10 : 0761927719
ISBN-13 : 9780761927716
Rating : 4/5 (19 Downloads)
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Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni

Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.


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