With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forec

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Visionary companies build markets today to be market leaders tomorrow. This book provides the blueprint. Defining Your Market: Winning Strategies for High-Tech,

How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine t