The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success fact

Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more c

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connection

The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique va

Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the