A Culture of Excellence

Book excerpt: What is leadership? What is organizational culture, and why does it matter? How can you ensure your organization excels even while others fail? As the CEO and CLO of a large distributed multi-site and multi-state organization, Dr. Fardad Fateri and James E. York are certainly qualified to answer these questions and more-between them, they have decades of experience leading businesses and organizations at every level. Now for the first time they've put their collected wisdom into an essential book explaining how to take your organization to top levels of performance. The magic word is one you've heard but perhaps not fully considered: culture. At a time of economic uncertainty, it's more vital than ever that your organization's culture encourages passion, responsibility, and success. But how? Read on to discover: -How to transform your organization from one of failure, cynicism, and weakness to one of success, peak performance, and responsibility. -How to display breakthrough leadership traits that will help foster a positive organizational culture. -Real-life examples of great organizational cultures, as well as hands-on lessons. With an ever-increasing gap between organizations that fail and those that skyrocket, the question isn't whether you should read A Culture of Excellence-it's whether you can afford not to!