Consumer-centric Category Management
Download or Read eBook Consumer-centric Category Management PDF written by A.C. Nielsen Company and published by . This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle.
| Author | : A.C. Nielsen Company |
| Publisher | : |
| Total Pages | : 356 |
| Release | : 2006 |
| ISBN-10 | : 1119201632 |
| ISBN-13 | : 9781119201632 |
| Rating | : 4/5 (32 Downloads) |
Book Synopsis Consumer-centric Category Management by : A.C. Nielsen Company
Book excerpt: In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980's forms the foundation of many companies' approach to category management.
