In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the poin

Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in

About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new produc

Explains the basics of food technology and new product development from initial planning through formulation, market research, manufacturing and product launchC