Cambridge Marketing Handbook
Download or Read eBook Cambridge Marketing Handbook PDF written by Terry Nicklin and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle.
Author | : Terry Nicklin |
Publisher | : |
Total Pages | : |
Release | : 2013 |
ISBN-10 | : 1784025259 |
ISBN-13 | : 9781784025250 |
Rating | : 4/5 (59 Downloads) |
Book Synopsis Cambridge Marketing Handbook by : Terry Nicklin
Book excerpt: The Cambridge Marketing Handbook: Stakeholder examines the identification of stakeholders: internal, connected and external, their ability to affect the organization, their interests and concerns, and how organizations should relate to them. It also examines the organization itself and the factors which influence the development of its corporate image among its various stakeholder.