In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than

• ... release reputation bearers from the burden of being constantly mo- tored and reduce the likelihood of government or public supervision and control. •

Publisher Description

Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms.

What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of su