One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a c

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a c

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retail

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses through

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Con